Soft Gallery | SS20
SPRING/SUMMER 2020
LOOKBOOK
With predominant shades of mustard yellow and tomato red, softened by cool creams and playful patterns, we can almost close our eyes and feel the summer sun. This season’s inspiration 'A Place Under the Sun’ is felt throughout, in sweet florals and herb prints and even a summer plaid you can imagine laying out for picnics. As always, the prints are a collaboration with local and international artists. The Harvest T-shirt Collection hopes to evoke an appreciation for living slowly and the small joy of growing your own, made with GOTS certified cotton, the unisex statement tees feature veggies front and center. We’re loving how the T-SHIRTS pair with the DIXIE SKIRT and the DARIA SHORT.
Shop full collection here.
‘A PLACE UNDER THE SUN’
Soft Gallery’s SS20 collection, A Place Under The Sun, celebrates the harmony between children and nature. It’s about going back to our roots, appreciating the grounds, the local flora and fauna that sustain us.
A Place Under The Sun is a meadow where we feel the softness of the warm breeze embracing us and the changing textures under bare feet. It’s grandmother’s secret healing herb recipes passed on from generation to generation. It’s the backyard plum tree that blossoms in spring and feeds us in late-summer.
It’s a valley full of blossoming wildflowers where the days are longer and filled with care free laughter. The countryside colour rich landscapes, the animal herds and free range roosters. It’s fishing in the morning.
The garden where we seed, harvest and observe how plants grow. The homemade pickles. It’s a place where we praise Mother Nature. Where we live slowly, purely and consciously.
“I almost forgot what it’s like to pick a plum from a tree”
View All SS20 Below
Photos courtesy of Soft Gallery
A Place Under The Sun was created in collaboration between Soft Gallery and the following handpicked talented artists: Kitt Stuart Schwenn (DK), Louise Overgaard (DK), Sine Jensen (DK), Antonie Roeper (DK), Marc Vila (ES), Regina Piil (DK), Marie Lisborg (DK ),Tine Holt Møller(DK)