Gray Label Introduces Sleep and Underwear Collection

Photos by Gray Label

Amsterdam based Gray Label has added to their already stellar minimalist offering of organic baby and kids clothes with new basics that can be easily mixed and matched and for day and night. The collection is made from soft and light ribbed organic cotton and recycled elastane. Even though they’re calling the collection “undies”, it’s really a full line of base layers.

In addition to boxers and panties for kids 1-10y, there’s tanks, tees, shorts, pants and long sleeve henleys. Babies up to a year have three onesie options and cozy footie rompers. Currently the only color offered is cream, but assuming it does well, they’ll most likely add in more of their standard colors in coming seasons. Prices are reasonable too, with 2 packs of undies, boxers and undershirts between $22-$40, average price around $28 and nothing in the range costing more than $44. www.graylabel.com