Stella McCartney SS21
SPRING/SUMMER 2021
COLLECTION
Taking us on a tropical adventure? Bright pops of color and bold prints set the tone for this Stella Kids collection. A bit of whimsy set against a background of animal prints, palm trees, blooms and wide stripes.
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‘BEST FRIENDS FUR LIFE’
Our ‘Best Friends Fur Life’ campaign pairs kids with creature companions, letting our humour run wild with cheeky wordplay and illustrations. It is a fun reminder to both parents and the next generation of eco warriors that animals are friends, not fashion.
Our love for animals takes wing for girls with hippie-inspired spring butterflies as well as dancing flamingos and heart patterns. A unisex cheetah offering allows little kids to become big cats, with eyes and ears on hoods, hats and rain capes. Boys also set sail with a nautical pirate theme, while graphic palm trees and basketball motifs play to a California cool.
Pushing further in activewear, SS21 includes pieces made from fastdrying, technical materials. Swimwear dives into the season’s tropical adventure theme, made with recycled materials and offering SPF 50 protection. Bags shaped like animals also roar with our signature playfulness.
Committed to our sustainable kidswear mission, Spring Summer 2021 is made with 84% eco-friendly fabrics including organic cotton, forest friendly viscose and lyocell, recycled polyester and nylon, and repurposed jersey from previous collections.
VIEW ALL SS21 BELOW
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