The New Society SS21

SPRING/SUMMER 2021
COLLECTION

A stylish seaside romp. The New Society uses soft tones of blue and caramel to make subtle prints of cowboy boots, seashells, pears and checks. Square necklines, ruffles and generous cuts flow in crisp organic cotton and muslin. The feminine silhouettes are balanced with logo tees and utilitarian styles for the boys.

Where to shop here.

‘THE SEA SIDE OF LIFE’

Join us to discover the Sea Side of Life, where you can smell salt everywhere, where your skin has a nice tan color, where you feel happy and full of energy, like a morning walk close to the Sea.The salty breeze touches your face and your soul to make you feel the endless happiness, the everlasting dream, the Sea Side of Life.

“When I go to the Sea, I play with my family, and one day maybe, I’ll go with my friends.

I can make sandcastles, and I can see lots of different color fishies, like finding dory.

And also like it because my hair blows with the wind, and the sand is very comfortable, and the Sun is very warm.

I nearly fall asleep because I hear the waves break, and it is very relaxing and peaceful...

I am very happy there.
We are the new society”