Sustainability Q+A with The New Society
The New Society
INTERVIEW WITH ESTEFANIA GRANDIO
FOUNDER, THE NEW SOCIETY
WHAT CAN YOU TELL US ABOUT THE HISTORY AND ETHOS OF THE NEW SOCIETY?
I work in fashion since 16 years and a few years ago I started to be interested in the kids fashion because my own kids, I didn’t find a brand with all the points a feel a brand must have: Aesthetic, Sustainable, Timeless but Contemporary, Romantic and Sporty and really emotional. I am so happy because for me it is also to create a new kind of company we are not focus in business we are focus in happiness and we work so hard to get our dreams done!
WHERE ARE YOU LOCATED?
Madrid.
WHERE ARE THE COLLECTIONS PRODUCED?
Mostly Portugal & Espain.
WHAT WAS YOU PROCESS IN SELECTING YOUR FACTORIES AND HOW DO YOU ENSURE YOUR MANUFACTURERS ARE MEETING BEST ETHICAL PRACTICES? ARE THEY CERTIFIED AND ARE YOU ABLE TO CLOSELY MONITOR PRODUCTION?
Yes, all of them are small factories focus in kids wear with ethical practices.
WHAT KIND OF FABRICS DO YOU MOST USE? ARE YOUR FABRICS GOTS ORGANIC OR OEKO-TEX CERTIFIED?
Organic & Natural material. GOTS, not yet because minimums.
HOW DO YOU SELECT THE FABRICS YOU USE AND WHERE DO THEY COME FROM?
Mostly Portugal, I normally use cotton, linen, wool really easy and natural fabrics.
CAN YOU PLEASE TELL US ABOUT HOW YOUR FABRICS ARE DYED?
We have botanic dyed it was difficult to find the right partner to do it but we are all time trying to improve and be more sustainable.
WHAT DO YOU DO WITH YOUR OVERSTOCK OF MATERIALS AND FABRIC SCRAPS?
We do collabs with different sector, we donate clothes ONG last season to Nepal, and we recycled them using to create dolls in collaboration with other brands.
CAN YOU PLEASE TELL US ABOUT YOUR PACKAGING FOR SHIPMENTS TO CUSTOMERS, IS IT ECO-FRIENDLY?
Yes recycled kraft envelope.
DO YOU USE INDIVIDUAL BAGS FOR INDIVIDUAL ITEMS WHEN YOU SHIP TO RETAILERS? IF YES, ARE THEY RECYCLED AND/OR COMPOSTABLE?
Individual biodegradable plastic bags.
DO YOU USE RECYCLED PAPER FOR YOUR HANG TAGS, POSTCARDS AND MARKETING MATERIALS?
Yes always.
DO YOU WANT TO SHARE ANYTHING ELSE WITH OUR READERS ON YOUR EFFORTS IN SUSTAINABILITY AND ETHICAL PRACTICES?
We want to be timeless so the close can pass through generations, with a high quality are not clothes for just one use.
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Last updated October 2019
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