Gray Label
Gray Label
0m - 10y | $$$ | 🌿
MADE IN Portugal | Turkey | Slovakia
BASED IN Amsterdam, Netherlands
FOUNDED 2011
FOUNDER Emily Gray
SHIPS Worldwide
accessories, baby, basics, everyday, footwear, underwear
Clean lines, sophisticated cuts and quality fabrics define this minimalist Amsterdam brand. Everything is made with 100% certified organic cotton and buttery soft.
SUSTAINABLE HIGHLIGHTS
ORGANIC COTTON
ETHICAL PRODUCTION
MINIMAL WASTE
CIRCULAR FASHION PROGRAM
GOTS CERTIFIED ORGANIC
An early pioneer of GOTS certified organic in kidswear, sustainability has been at their core ethos since inception, prioritizing certifications to minimize their impact on the environment. They use all eco-friendly materials, only their signature 100% GOTS certified cottons. Their materials are all produced for them at their factories, minimizing their carbon footprint. Their dyes are natural and GOTS certified. It's mandatory all manufacturers have a functional wastewater treatment plant for any wet-processing unit involved. All collections are produced in GOTS Certified factories within Europe, ensuring fair wages and safe working environment.
Since they produce their own materials and most of their colors and styles are standard season to season, so they don’t have much overstock or waste. Small scraps are sent to be recycled. They have a circular fashion program RNTD for newborn clothing, making it available to rent monthly, up to 2 years of age. For shipping materials they use recycled paper and boxes. They use individual polybags to ship to both direct and wholesale customers, but are working on a more sustainable option. They use recycled paper for hang tags and packaging. Gray Label answered all our questions about company practices and were easy to reach for follow up.
READ Q+A WITH BRAND⬈
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Smallable released a sweet little accessories collection this week with minimalist brand Gray Label. The Gray Label x Smallable exclusive features a 100% organic baseball cap and an organic cotton backpack.